“I not only learned a tremendous amount of information on building a successful social media team in this seminar, I also found the strategy used by the presenters to be very helpful. I think you will find this valuable as well.”
“A different perspective to approaching Social within the organization which I haven’t seen anywhere else.”
“This Pro Seminar was such a timely and thorough response to my situation. It was custom-made for my needs. The presenters put the pieces together for me in a very clear way, and (diplomatically) pointed out my misconceptions about how to maximize employee utility and success (along with the company’s success). The result? I had a major epiphany and experienced a serious paradigm shift on what I’ve been trying to get our employees them to do. I can implement this! So appreciated!”
Marketing Profs Pro Seminar attendees
“Chris Boudreaux was a compelling keynote speaker for the Social Media Forum held by the Robert H. Smith School of Business at the University of Maryland. Chris provided an insightful and integrative presentation on the role of social media in customer relationship management. The frameworks and issues he presented were so thought provoking that speakers and attendees alike continued to reference his presentation throughout the day, a true testament to the impact and value he had on the event.”
Wendy Moe, Associate Professor of Marketing, ,Robert H. Smith School of Business, University of Maryland
“Chris Boudreaux gave us a high value, very insightful look at emerging and necessary governance practices that will help today’s corporations tap into the potential of social media marketing. Chris offers a new framework for empowerment with accountability to strengthen brand perception in this fast evolving medium where old rules no longer apply.”
Kathy Stershic, President, Silicon Valley Chapter International Association of Business Communicators
“Chris provided both practical guidance on how to structure and govern social media within organizations, as well as thought provoking insights into the evolving communications landscape and the complex integration and compliance challenges ahead.”
Matthew Burks, Senior Manager E Source
Chris Boudreaux, Wendy Moe and David Schweidel were awarded the “Best Paper Award” in 2014 by Marketing Science Institute, for their research on “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations“.
“Chris started off his NY visit in a not-so-pleasant way, with a taxi driving off with all his bags the night before, but he still managed to deliver a powerful presentation on the current state of sentiment analysis, from a business perspective.”
Humanele, March 2014
Technology Trends and Choices
2014 Employee Advocacy Summit in Atlanta, GA
Merging Social and Behavioral Data to Drive Business
2014 Interview with Cornell University
Greg Gerik of 3M Interviews Chris Boudreaux and Susan Emerick About The Most Powerful Brand on Earth
Social Shakeup 2013
Making Your Business Case for Social Media
2014 Interview with Cornell University
A Social Media Policy for Business is Do-or-Die
2014 Interview with Cornell University
My Speaking Schedule
At the 2014 Social Shakeup, Chris Boudreaux will moderate a panel entitled, Employee Advocates: What Are the Tools to Find, Measure and Promote?
September 16th, 2014 at 11:45amET
Chris Boudreaux joined Paul Gillin and Allan Schoenberg in their For Immediate Release podcast to discuss common pitfalls and insights for success in employee advocacy programs.
Denise Holt invited Chris Boudreaux to answer caller questions on her weekly podcast about getting executives to support social media investments in your organization.
Chris Boudreaux will provide an overview of trends in the business uses of sentiment analysis at the 2014 Sentiment Analysis Symposium in New York, NY.
March 6, 2014
Chris Boudreaux delivered a webinar with Social Chorus, to hundreds of social media practitioners who are enabling their employees and partners in social media. View the webinar entitled “Launch Your Advocate Army”.
December 4, 2013
Chris Boudreaux will speak in a webinar for graduate students at eCornell on the topic of empowering employees and partners in social media.
November 26, 2013 1:00 – 2:00amET
Salesforce.com invited Chris to speak on the topic of social media listening for competitive intelligence, in a panel entitled: Marketing Cloud: Using Social to Gather Intelligence Behind Enemy Lines.
November 20, 2013 10:30 – 11:30amPT
Professors at the Goizueta Business School at Emory University invited Chris Boudreaux to speak to a series of Marketing classes regarding social media in business.
November 13, 2013
Spredfast invited Chris Boudreaux to the Spredfast Social Summit in Austin, TX, where he and a panel of experts will discuss predictions from the world’s biggest brands on what will be their top initiatives in 2014.
October 18, 2013 1:00 – 2:00amCT
3M invited Chris Boudreaux to join a panel of social media practitioners to discuss evolving trends in social business. Panelists include Susan Emerick of IBM, Greg Gerik of 3M, Kevin Hunt of General Mills, and Mason Nelder of Verizon.
Clarabridge invited Chris Boudreaux to their Customer Experience Rocks Road Show in Boston, MA to share lessons learned from using Clarabridge to analyze internal employee social conversations and employee surveys at Accenture.
September 18, 2013 3:00 – 5:00pmET
Social Shakeup will host a panel including Chris Boudreaux, Vanessa DiMauro (Founder and CEO of Leader Networks), Erika Brooks (VP of Product Strategy at Oracle Social) and Don Bulmer (VP of Communication Strategy at Dell) for a panel discussion entitled “The Socially Enabled Enterprise”. Chris will also conduct a book signing with co-author Susan Emerick of IBM at the Social Shakeup conference on September 16, 2013. The conference marks the official launch of their book entitled, The Most Powerful Brand on Earth, and they will offer conference participants a special price of 25% below the Amazon.com price — only for conference attendees.
Book Signing: September 16, 2013. Panel: September 17, 2013 10:30 – 11:30amET.
Marketing Profs will host Chris Boudreaux and Susan Emerick to discuss their new book, The Most Powerful Brand on Earth.
September 12, 2013 12pmET (9amET)
In an article entitled, Gauging the Real Value of Social Sources and Interactions, Chris Boudreaux was quoted about the accountability of social media, and how to know when you are getting the value you should, from your efforts social media.
September 4, 2013
More For Your Practice radio show welcomes guest Chris Boudreaux of Social Media Governance. Chris is an expert in social media strategy and the policies that should guide medical practices (as well as many other corporations) in navigating the legal issues of implementing a social media program. Chris and Rebecca discuss questions such as: Should a medical practice get into social media? If so, what guidelines should they be aware of? What type of social media policy should they have in place?
At an Accenture client event, Chris Boudreaux spoke with Accenture clients in Dallas, TX on emerging issues and opportunities in social business, for large enterprises.
November 15, 2012
At JiveWorld 2012, Chris Boudreaux will demonstrate new applications of the Jive platform for customer service, and sales, developed by his team at Accenture. He will also discuss the Accenture vision for social business, and expected implications on enterprise sales, marketing and customer service. View the conference agenda.
October 9 – 10, 2012
Dreamforce 2012 Chris Boudreaux spoke with clients and alliance partners regarding opportunities in social business strategy, planning and implementation, including marketing automation, social media monitoring and measurement, customer insight, reporting and analytics, and marketing platform integration. September 18 – 21, 2012
Privacy Piracy Chris Boudreaux was interviewed by Mari Frank, host of the talk radio show and podcast, Privacy Piracy.
September 17, 2012
Discovering the Social Network’s $2 Billion Opportunity – WEBINAR In a continuation of the popular article about challenges and opportunities in social media for consultancies, Consulting magazine will host an open webinar with three thought leaders in social business consulting, including Chris Boudreaux and partners from BCG, KPMG, Capgemini and IFS. Register for the webinar.
April 25, 2012
In a Consulting Magazine Best Practice Webinar on Social Media, Chris Boudreaux joins partners from BCG, KPMG, Capgemini and IFS to answer the following questions: How can consultants create a thriving social media practice that generates significant revenue for clients? Which consulting opportunities in social media is your firm missing? How are leading consulting firms capitalizing on social media right now? What is the overall potential for consulting firms in the social media market? What steps should you be taking to position your firm for success in social media? Register for the webinar.
April 25, 2012
For the Association for Information and Image Management, Chris Boudreaux presented emerging trends, discussed leading practices and answered questions about risks and opportunities in social media governance and policies.
March 13, 2012
Who Owns Your Followers? Time To Revise Your Social Media Policy Read Write Web featured a list of actions that brands should take to avoid court battles with employees over ownership of social media accounts, since on a recent court decision in the U.S., and based on client experience from Chris Boudreaux. View the article.
Discovering the Social Network’s $2 Billion Opportunity When Consulting Magazine studied the opportunities and challenges in social media for consultancies, they included perspectives from Chris and other executives at leading consultancies, including Accenture, BCG, Deloitte, and IBM. View the article.
Crafting the Right Social Media Policy (print edition) Chris described best practices for crafting and managing social media policies.
At the Forrester Marketing and Strategy Forum EMEA 2011, Chris Boudreaux and Neil Beam discussed how brands like AT&T, IBM and Walmart achieve Marketing ROI from Social Media. They showed how those brands engineer measurement into their strategies from the beginning. In particular, they showed how repeatable and consistent results require proven process and technologies that help marketers to answer the following questions: What is my integrated marketing measurement plan? What results I am achieving from each component of that plan, including Social Media? What should I do different for my next project and in the future? How do I allocate resources and set targets for the future?
November 16, 2011
Aligning Your Social Media Policy to Your Business Model Chris Boudreaux was interviewed by Enrico Schaefer of Traverse Legal about leading practices in social media policy development. In particular, they discuss the stages of social media policy evolution in large organizations, and considerations for ensuring that your social media policy supports your business model. Listen to the recording, or read the transcript.
November 3, 2011
Social Media Measurement Proxies That Work Forrester analyst Nate Elliott discussed research by Chris Boudreaux, Dr. Wendy Moe and Dr. David Wenshel that determined a model for measuring customer satisfaction through online conversation mining. Get Nate’s Report.
Creating Organizational Frameworks To Scale Social Intelligence Chris Boudreaux discussed his contribution to Steve Rappaport’s recently published book entitled Listen First: Turning Social Media Conversations Into Business Advantage.
May 9, 2011
At the WOMMA School of WOM, Chris Boudreaux joined Susan Emerick, Bill Chamberlain and Amy Laine of IBM to discuss lessons from IBM in Enabling the Social Workforce.
May 9, 2011 , 2:45 – 3:30pm
On the Record Online – Podcast #8 Chris Boudreaux was the guest panelist on this podcast by Paul Gillin and Eric Schwartzman, where in they discussed whether organizations should discipline employees over their comments in social media. They discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. According to the National Labor Relations Board, a federal government agency, that may be unconstitutional. Should you update your corporate social media policy as a result? Listen to find out.
April 11, 2011
iMedia Connection Brand Summit Chris Boudreaux and Susan Emerick of IBM will presented the following session: Most organizations feel challenged when determining how to mobilize employees in social media on behalf of their brand, but IBM has found a way. In fact, IBM has successfully and consistently enabled thousands of experts around the globe to build and maintain a presence in social media that grows the professional influence of the individual while advancing the goals of the business. In this session, Susan Emerick of IBM and Chris Boudreaux discuss the fundamentals of enabling a workforce for social engagement, including tools that participants can use at your brand, and lessons from IBM that you can use to grow your brand’s ability to achieve business outcomes through social media.
March 7, 2011
At the annual Michelin North American Leadership Team Meeting, Chris Boudreaux briefed Michelin’s North American Leadership Team on trends in social media and impacts on consumer businesses.
March 2, 2011
The Most Underestimated Social Media Asset Chris Boudreaux and Susan Emerick of IBM were interviewed by iMedia about lessons for brands empowering their employees in social media. Chris and Susan will co-present a session entitled “Enabling the Social Workforce” at the March 6-9 iMedia Brand Summit in Austin, TX.
February 22, 2011
In an article entitled, Social Media Sticker Shock, Chris Boudreaux was quoted about the true costs of social media in business.
February 14, 2011
Protect Your Company From Social Media Disaster: How to Create Bulletproof Corporate Social Media Policies Chris Boudreaux joined Adam Christensen, Program Director of Digital Strategy and Development at IBM, Tom Hoehn, Director of Interactive Marketing and Convergence Media at Eastman Kodak Company, and Holly Potter, Vice President of Public Relations at Kaiser Permanente to discuss leading practices and lessons in developing and managing corporate social media policies.
December 2, 2010
At the Word of Mouth Marketing Association (WOMMA) Summit, Chris spoke on the topic of Establishing Social Media Capabilities Across an Enterprise. Most large organizations have multiple teams involved in social media with each team operating independently. As a result, most organizations are running redundant and disconnected social media activities. This case study explained how one large technology company established a clear, cross-functional operating strategy for optimizing it’s enterprise-wide social media efforts. At the Paris Hotel in Las Vegas.
November 19, 2010
Social Media Forum at the Robert H. Smith School of Business, University of Maryland Chris Boudreaux will present a session entitled “Integrating Social Media Into CRM”.
October 1, 2010
23rd Annual E Source Forum On September 21, Chris will discuss opportunities for utilities to manage social media as a source of business value across the enterprise.
Sept. 19 – 23, 2010
Media Transformation: Engaging IT Decision Makers in Our “Anytime, Anywhere” World Chris Boudreaux spoke as a panelist for the IDG webcast, Media Transformation: Engaging IT Decision Makers in Our “Anytime, Anywhere” World, wherein Chris described challenges that large organizations are encountering in using social media for marketing, and a few ways that Chris has helped clients to overcome those challenges.
Listen to the webcast
At the Social Media Insider Summit, Chris presented a Social Media Makeover for Sprint, as part of the following session: While many brands, like Pepsi, have used social media to completely energize their brands, others have failed miserably, or failed by not having a social media presence at all. These brands need help! In this game show style format, three social media experts offer it, saying how they would fix a brand that isn’t making the grade in social media, The audience will grade their solutions.
Sept. 1, 2010
In The Business of Valuation – Quarterly Newsletter, John Borrowman interviewed Chris Boudreaux for tips on managing social media in small and medium size Business Valuation consultancies.
Exploring New Territories: A CRM Executive Breakfast Chris Boudreaux presented strategies needed to effectively navigate and thrive in the world of social media, including new service models, trends, technologies and actions for improving customer and partner experiences. This event was hosted by Accenture for invited CRM leaders.
May 20, 2010
For the NewComm Forum, Chris Boudreaux presented frameworks and data that help organizations manage their social media efforts more effectively, including frameworks for improving Social Media Governance across the organization.
April 22, 2010
In an article entitled, B2B Firmly in Social Media, Chris Boudreaux was quoted about B2B use of social media, and social media policies.
April 12, 2010
Chris Boudreaux delivered a webinar to attendees from U.S. and Canadian utilities on the topic of social media management, including emerging software tools that can help companies in highly regulated industries to utilize social media at scale, while ensuring compliance with regulations.
March 31, 2010
“Free–Yes, Free!–Marketing Resources”, Entrepreneur magazine SocialMediaGovernance.com was featured in a list of free resources for marketers to use on setting their marketing strategies.
March 22, 2010
“The Debate Over Social Media at the Office”, Entrepreneur magazine Chris Boudreaux was quoted in an article discussing policies that companies use to control, influence or empower employee use of social media at work.
Entrepreneur magazine quoted Chris Boudreaux in the March print edition of Entrepreneur magazine, in a story about employee use of social technologies in the workplace.
For a forum of human resources leaders at California hospitals, the Healthcare Human Resources Management Association of California invited Chris Boudreaux to present trends, insights and best practices for companies using social media at scale.
Feb. 11, 2010
At the iMedia Connection Brand Summit, Chris Boudreaux taught a Master Class on Social Media Governance and creating social media policies, 2:30 – 3:30pm
Feb. 8, 2010
Gartner analyst Richard Fouts interviewed Chris Boudreaux on the topic of “How to Govern Social Media”, including findings by Chris Boudreaux from his survey of how leading companies are applying governance to social media to protect the brand, the company and the message.. Listen to the podcast on Gartner.com.
Feb. 5, 2010
At the Clarabridge Customer Connections conference, Chris participated in a panel on the topic of using different social media as a customer feedback channel in Voice-of-the-Customer and Customer Experience Management programs.
Jan. 26, 2010
The American Society of Business Publication Editors quoted Chris in an article about social media policies.
Jan. 11, 2010
Silicon Valley Chapter of the International Association of Business Communicators (IABC) Chris Boudreaux spoke about Social Media Governance and brand management Register to attend
Dec. 10, 2009
Chris Boudreaux gave tips for taking Social Media Governance from strategy to execution in a webinar with Filtrbox.
Nov. 19, 2009
Reuters quoted Chris in an article about social media policies.
Oct. 21, 2009
Forrester asked Chris to advise 30 Interactive Marketing leaders on trends and best practices in social media management. The session was recorded, and is available to Forrester clients.
Oct. 8, 2009
Physorg quoted Chris in an article about social media policies.
Oct. 8, 2009
The Charlotte Observer quoted Chris in an article about social media policies.
Oct. 8, 2009
The Most Powerful Brand on Earth:
Using digital and social media to empower employees, mobilize advocates, transform teams and integrate partners.
Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real-time.
Brands that thrive and profit from employee and consumer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.
Nearly every industry is affected, and this book provides frameworks, guidelines and case studies for people to navigate the change for their organization.
Social Infrastructure (eBook)
Without infrastructure, you can’t be social: The rise of social experience management. Featuring thought leaders — including Chris Boudreaux — from Dell, Pfizer, Cisco, Royal Dutch Shell, Reebok, Nissan, Wells Fargo, Pernod Ricard, Yahoo, Purina, Sega, Michaels, Citi, Groupon, Omaha Steaks, PayPal, HP, Microsoft, IBM, Entergy, John Hancock, Edelman Digital and many more.
The Social Media Management Handbook
Contains 3 chapters by Chris Boudreaux
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and manage employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. The book explains policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:
- Empower employees and teams to utilize social media effectively throughout the organization
- Measure the ROI of social media investments and ensure appropriate business value is achieved over time
- Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
In recent years, as social-media budgets ballooned,many organizations established a center of excellence to pool the company’s social media expertise and centrally coordinate a social strategy. Social media has still not become the powerful sharing, collaboration and insight mechanism that everyone anticipates. For that to happen, companies need to infuse social capabilities into business processes throughout the organization and establish a more sophisticated governance model that helps optimize customer experiences and organizational investments, across business units and functions.
Published by Chris Boudreaux, with Angela Ovecka and Jamie Breen of the Talent and Organizational Performance practice at Accenture.
Published with Professor Wendy Moe of the University of Maryland, and Professor David Schweidel of the University of Wisconsin
With the proliferation of social media, questions have begun to emerge about its role in firms’ marketing research programs. In this research, we investigate the potential to “listen in” on social media conversations as a means of inferring brand sentiment or customer satisfaction. Our analysis employs data collected from multiple website domains, spanning a variety of online venue formats to which social media comments may be contributed. We demonstrate how factors relating to the focus of social media comments and the venue to which they have been contributed can be explicitly modeled in an effort to derive a measure of online brand sentiment. Our proposed approach provides an adjusted brand sentiment metric that is highly correlated with the results of an offline brand tracking survey. This is in stark contrast to the virtually non-existent correlation between an average sentiment measure derived by aggregating across all social media comments and the same offline tracking survey. We discuss the implications of our findings for practitioners considering social media as a potential research tool.
When Can You Say, “We Have a Social Media Strategy!” A checklist for leaders when defining or assessing their social media strategy. Read the full description and download the white paper.
Leveraging Social Intelligence to Drive Business Results (Listening 2.0) My team at Converseon published this white paper to explain how the limitations of existing social listening tools make it difficult for enterprises to pursue business objectives in social media, and then we explain how new solutions are emerging to help large organizations overcome those challenges. Read the full description and download the white paper.
More than any other industry, insurance built its roots through networking and reputation. As a result, the potential value of social media to insurers should be quite extraordinary. On the other hand, social media are still maturing, and the risks to insurers are more significant than they are to many other industries.
This paper examines the trends in social media that insurers seeking high performance should consider within their customer, channel and workforce strategies, then describes a comprehensive approach for insurers to thoughtfully and reliably utilize social media to enable the next generation of those strategies in marketing, sales, services and recruiting.
Social Media Policies That Make a Difference The IABC published an article by Chris Boudreaux in their CW Bulletin online newsletter, explaining how organizations can create social media policies that make a difference.
Business Week, MSN, TheStreet.com, Social Media Biz, Money Central Chris Boudreaux and Joe Hughes of Accenture published an article describing the technologies that organizations can use to effectively monitor social media and integrate their listening into customer service and support — at scale.
Social Media Listening Playbook
Steve Rappaport of the Advertising Research Foundation asked me to write 1,000 words on the topic of “Organizing for Social Media in the Enterprise”, based on my experience helping large brands to achieve business outcomes through social media. This book is a new edition of this comprehensive guide for organizations using social media.