Facebook now forces brands to pay in order to reach the Fans they developed over that past few years. As one example, Chris Penn estimated that, “Facebook is averaging about $.38 per 100 fans in sponsored post fees in order to reach all of your audience. If you have 5000 fans, expect to spend about $19 per post.” One alternative wold be to have your employees participate in sharing your brand content or messages. How much can we expect that to close that gap for a brand?
These are a few of the places I escaped to get productive, while writing The Most Powerful Brand on Earth, which helps organizations design and operate Employee Advocacy programs, across industries: Max’s Wine Dive – downtown The Amli on 2nd – Downtown Abel’s – Lake Austin Mozart’s – Lake Austin Hula Hut – Lake Austin […]
If you have a problem that persists for a very long time, maybe it’s not a problem. Maybe it’s a fact. That is information overload: a fact that isn’t going away. And anyone managing an Employee Advocacy program needs to think about how you will help your employee advocates deal with the persistent problem of […]
Consumer trust in employees and experts remains strong, but employee advocacy programs may change that. Here are three ways it might play out.
If you’re running an employee advocacy program, and you have multiple employees writing on one site — for example, one site with multiple bloggers — it can be very difficult to get Google to display author photos and snippets in organic search results. It matters because results with author photos get more clicks than results without the photos. Ruth Burr of SEO Moz recently shared tips for getting Google Author to work when you have multiple people writing on one web site.
Listening is a critical component of any employee advocacy program, and Forrester just updated their analysis of the leaders in the listening space (continue to view chart).
Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program, where authors could link their content to a Google+ profile and identify it to Google in search rankings. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of […]
During Dreamforce this year, 135,000 people attended, and the online conversation was massive. Did you know that IBM actually dominated at least one of the many online conversations? Do you know why?
Marketing Profs recently found that more than 70% of B2B brands increased the amount of content they produce for marketing, over the past twelve months (see chart). But I wonder…
With so many companies now investing in programs to empower their employees as brand advocates in social media, the number of software vendors pitching the space is increasing quickly. To help you understand the vendors in this space, we are publishing a Software Buying Guide for Social Employee Enablement and Employee Advocacy.