Nearly every social media tool and research report has a chart showing brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume. This is useless data.

Why? Twitter’s short post length make it the venue with the most posts in almost every category on the Internet. The only way a chart like this has any value is if it shows twitter NOT holding the most posts for a category. THAT would be interesting.

Anyone who publishes a chart like this is just going through the motions, and needs to kick it up a notch.

Chris Boudreaux helps large organizations develop and implement social media strategies and capabilities, including governance, measurement and operations.

His new book, The Most Powerful Brand on Earth, shows you how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media. Buy the book on Amazon.

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I believe this is true for strategists and entrepreneurs, as well as creatives:

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that … Read More » Read More…

Facebook today announced a new feature that lets users search for information from or about the people or organizations in their network — or, in their social graph. I see two big implications: Read More…

Eloqua recently published very interesting data, showing that gamification significantly increased engagement in their online customer community (chart below). Read More…

These are the best quotes from customers, partners and employees at JiveWorld in Las Vegas, updated throughout the conference, which occurred in October 2012. Read More…

These are the most compelling and informative quotes from the Spredfast Summit, in Austin, TX, 2012. Read More…