Sprinklr Opens the Door to Real ROI in Social Media

This post is co-authored by Chris Boudreaux and Constantin Basturea. After years of brands enduring disconnected social media point solutions and endless debate about the ROI of social media, Sprinklr recently announced a path forward. With their new $1 billion valuation, and today’s acquisition of Get Satisfaction, they are well on their way to being […]

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Employee Advocacy Summit: Measuring Performance and Value

One of the hosts for today, Susan Emerick and her partner in Brands Rising LLC Jeanne Murray, delve deeply into metrics, KPIs and measurement frameworks for employee advocacy programs.  They also answer one of the most difficult questions faced by their audience, “How do I prove business value?” Notes from the Measuring Performance and Value session […]

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Employee Advocacy Summit: Taking Your Program to the Next Level

One of the hosts for today, Chris Boudreaux of EY and this blog, hosts a panel with three employee advocacy program managers who all have successful programs at differing stages.  The theme Chris maintained throughout the discussion was “What’s next?” Notes from the Taking Your Program to the Next Level session at the Employee Advocacy Summit in Atlanta, […]

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Employee Advocacy Summit: Feed the Content Engine

Michael Brito of WCG helps teach employee advocacy program teams navigate the tricky road of content creation.  He goes into many of the similarities and differences between personal content creation versus the process for the brand itself. Notes from the Feed the Content Engine session at the Employee Advocacy Summit in Atlanta, GA on September 15, 2014. […]

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