Author Archive | Chris Boudreaux

Dear Social Listening Team, Please Support Your Social Sellers

Hardly anyone uses their social listening to feed insights or engagement opportunities to their sales teams. Since partnering with LinkedIn to help large organizations with their social selling efforts, I’ve spoken with many companies across industries and geographies, and I just don’t see organizations using social listening to make their sales people more effective. In […]

Continue Reading

Marketing Automation Needs to Give Credit to Social Sellers

There is an important gap in most marketing automation platforms: They ignore organic interactions in social media. That is, most marketing automation platforms fail to count retweets, likes, comments, etc. As a result, lead scoring and many channel analytics exclude organic social interactions from their calculations. Therefore, brand teams and brand employees who interact with […]

Continue Reading

Sprinklr Opens the Door to Real ROI in Social Media

This post is co-authored by Chris Boudreaux and Constantin Basturea. After years of brands enduring disconnected social media point solutions and endless debate about the ROI of social media, Sprinklr recently announced a path forward. With their new $1 billion valuation, and today’s acquisition of Get Satisfaction, they are well on their way to being […]

Continue Reading

Using Employees to Demo Your Products. Brilliant!

Sabrina Stoffregen has been running Intel’s employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Employee Advocacy Summit in Atlanta. Below […]

Continue Reading

Interview With Employee Advocacy Summit Speaker: Liz Bullock

At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons, methods and cases from some of the world’s largest employee advocacy deployments. She worked on social programs at Dell for 3 years and now runs a consultancy called the Social Arts and Science Institute, which helps large brands train employees […]

Continue Reading