This excerpt from a conversation between Seth Godin and Mitch Joel explains what I believe to be part of the rationale for companies to empower employees and partners in social media. And why employees should seek to develop their own professional presence in social media, for the benefit of the employee and the brand.
Author Archive | Chris Boudreaux
As social media mature in business, companies are investing more money and resources into social media, but social media people and activities are gradually being subsumed into existing business functions. For example, social customer care teams are starting to lose their headcount, as resources are being moved from pure social customer care into companies’ contact centers — where brands can more easily integrate customer interactions, across all channels.
Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]
Since the dawn of social media listening, tool vendors have claimed that, unlike all of their competitors, THEIR tool can provide the actionable insights that you so desperately crave. But it simply is not true. Perhaps their tool, combined with skilled people, can do the trick. But the answer to your desire for actionable insights can never be solved by any tool alone.
The best quotes from the 2013 Content Marketing World conference…
Gartner recently published their 2013 Hype Cycle for Social Software. Its a great list of technologies evolving in the space, and also includes a few types of initiatives, which aren’t really software — such as “No-email Initiatives”. It is not entirely clear why some technologies are split between mobile and non-mobile (e.g., mobile collaboration gets […]
The folks at Eloqua compared the sources of web traffic from social venues, between B2C and B2B brands using their marketing automation solution. They found striking differences, as shown in the chart below:
Recent mistakes by Bank of America on Twitter have people wondering if customer care will survive in social media, or if brands will eventually stop doing it. We believe that social customer care will continue to grow because customers demand it, and the economics for the brand support it.
Nearly every social media tool and research report has a chart showing brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume. This is useless data.