Digiday recently wrote that “Twitter dominates brand conversations”, based on upon the observation by Burson-Marsteller that more than half of Fortune 100 brand mentions in a month occurred on Twitter . But counting brand mentions is not the same as counting business value. In fact, resources should be allocated according to the relative value of each social venues, not the relative volume of brand mentions.
Author Archive | Chris Boudreaux
B2B and B2C marketers are using social sign-on features to gather more data about the people who engage with their web properties — for example, letting people complete a lead-gen form or contest submission by logging-in with their Facebook or LinkedIn ID.
But a lot of marketers do not understand the data that is available through social sign-on, so Eloqua created a simple graphic to show the types of data that are available to a marketer when visitors use their Facebook, Twitter and LinkedIn credentials to access an offer, shown below:
Hilarious and poignant cartoon from Chief and Chuck.
These are the best quotes I heard today at the Crash Course by WordOfMouth.org in Austin. They are organized by each speaker.
The social media policy database that I created in 2009 recently grew beyond 200 policies — with 150 submissions from people around the world. I’d like to thank everyone who has made this project a success, by sharing their policies and feedback during the past three years. I began the database by scouring the web […]
I grew up in strategy consulting, where case interviews are a part of every candidate interview. And I always use them when interviewing strategy or measurement candidates, for the following reasons:
Almost every large brand has at least considered trying to get all of their socially engaged employees using one tool for social media engagement, and it never succeeds. Here is why:
Nancy Duarte recently started selling PowerPoint graphics for 99 cents. What a great idea.
If you want to be a leader in social media, you need to do math in your head. You have to make fact-based decisions, with a strong grasp of your numbers, and you will frequently need to do it without a calculator or Excel sheet available. Sometimes those decisions are made in conference calls with […]