If you’re running an employee advocacy program, and you have multiple employees writing on one site — for example, one site with multiple bloggers — it can be very difficult to get Google to display author photos and snippets in organic search results. It matters because results with author photos get more clicks than results without the photos. Ruth Burr of SEO Moz recently shared tips for getting Google Author to work when you have multiple people writing on one web site.
Listening is a critical component of any employee advocacy program, and Forrester just updated their analysis of the leaders in the listening space (continue to view chart).
Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program, where authors could link their content to a Google+ profile and identify it to Google in search rankings. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of […]
During Dreamforce this year, 135,000 people attended, and the online conversation was massive. Did you know that IBM actually dominated at least one of the many online conversations? Do you know why?
Marketing Profs recently found that more than 70% of B2B brands increased the amount of content they produce for marketing, over the past twelve months (see chart). But I wonder…
With so many companies now investing in programs to empower their employees as brand advocates in social media, the number of software vendors pitching the space is increasing quickly. To help you understand the vendors in this space, we are publishing a Software Buying Guide for Social Employee Enablement and Employee Advocacy.
A few of my colleagues recently published a very interesting paper entitled, “How Digital Technologies Are Changing the Way We Work”, and their predictions have interesting implications on brands who intend to empower their employees in social media.
In this video, Susan Emerick followed Brian Solis on stage at the 3M Think Tank last week, and gave an overview of key concepts from The Most Powerful Brand on Earth, for an audience of marketing thought leaders from around the country:
This excerpt from a conversation between Seth Godin and Mitch Joel explains what I believe to be part of the rationale for companies to empower employees and partners in social media. And why employees should seek to develop their own professional presence in social media, for the benefit of the employee and the brand.
Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]