Archive | Employee Advocacy

google-author

Implementing Google Author for Employee Advocates on Multi-Author Sites

If you’re running an employee advocacy program, and you have multiple employees writing on one site — for example, one site with multiple bloggers — it can be very difficult to get Google to display author photos and snippets in organic search results. It matters because results with author photos get more clicks than results without the photos. Ruth Burr of SEO Moz recently shared tips for getting Google Author to work when you have multiple people writing on one web site.

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google-author

Why You Need to Implement Google Author Rank Now

Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program, where authors could link their content to a Google+ profile and identify it to Google in search rankings. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of […]

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Announcing New Software Buying Guide: Social Employee Enablement and Employee Advocacy Software

With so many companies now investing in programs to empower their employees as brand advocates in social media, the number of software vendors pitching the space is increasing quickly. To help you understand the vendors in this space, we are publishing a Software Buying Guide for Social Employee Enablement and Employee Advocacy.

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Fill Your Company With People Who the World Needs to Hear From

This excerpt from a conversation between Seth Godin and Mitch Joel explains what I believe to be part of the rationale for companies to empower employees and partners in social media. And why employees should seek to develop their own professional presence in social media, for the benefit of the employee and the brand.

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How Marketers Can Evolve From Owning to Empowering

Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]

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