Archive | Governance

4 Ways to Stay Relevant as Social Media Go More Mainstream

As social media mature in business, companies are investing more money and resources into social media, but social media people and activities are gradually being subsumed into existing business functions. For example, social customer care teams are starting to lose their headcount, as resources are being moved from pure social customer care into companies’ contact centers — where brands can more easily integrate customer interactions, across all channels.

Continue Reading

How Marketers Can Evolve From Owning to Empowering

Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]

Continue Reading