These are the best quotes posted by speakers and attendees at the Constellation Connected Enterprise conference in Half Moon Bay, CA this week.
A few of my colleagues recently published a very interesting paper entitled, “How Digital Technologies Are Changing the Way We Work”, and their predictions have interesting implications on brands who intend to empower their employees in social media.
In this video, Susan Emerick followed Brian Solis on stage at the 3M Think Tank last week, and gave an overview of key concepts from The Most Powerful Brand on Earth, for an audience of marketing thought leaders from around the country:
As social media mature in business, companies are investing more money and resources into social media, but social media people and activities are gradually being subsumed into existing business functions. For example, social customer care teams are starting to lose their headcount, as resources are being moved from pure social customer care into companies’ contact centers — where brands can more easily integrate customer interactions, across all channels.
Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]
The best quotes from the 2013 Content Marketing World conference…
The folks at Eloqua compared the sources of web traffic from social venues, between B2C and B2B brands using their marketing automation solution. They found striking differences, as shown in the chart below:
Recent mistakes by Bank of America on Twitter have people wondering if customer care will survive in social media, or if brands will eventually stop doing it. We believe that social customer care will continue to grow because customers demand it, and the economics for the brand support it.
Nearly every social media tool and research report has a chart showing brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume. This is useless data.
Facebook today announced a new feature that lets users search for information from or about the people or organizations in their network — or, in their social graph. I see two big implications: