Archive | Governance

4 Reasons NOT to Demand Login Credentials to Employee or Candidate Personal Social Accounts

Employers should not require employees or job candidates to surrender login credentials for their personal social media, for the following reasons: You may encounter information which tells you that the person is in a protected group, and expose your company to a discrimination claim. You may create the impression that you are a distrustful and […]

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3 New Ways to Help Teams Create Compelling Content

Governance is much more than policy. Governance means: making good decisions, making them quickly, and making them stick. In the domain of content development, most marketing or communications teams feel challenged to decide which content they should create, and how much of it to create. When your team is working to determine new content to […]

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3 Reasons Not to Take a Leap of Faith into Social Business Transformation

Quite a few companies who started early in social media — primarily on a leap of faith — are now touting their “case studies” and advising other companies on how to turn themselves into a social business. While their perspective and their stories can be very helpful in generating ideas, social media have evolved beyond […]

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Facebook Offers Identify Verification to Members With Lots of Subscribers

TechCrunch recently announced that Facebook is inviting users with the most subscribers to verify their accounts and display a preferred nickname. In addition to establishing trust with new Fans, verification is also intended to help facebook members find verified accounts more easily. Verified users will be able to change their displayed name to a pseudonym. […]

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