Archive | Governance

WOMMA Releases Privacy Guidance — Encourages Transparency

On Jan. 19, the Word of Mouth Marketing Association (WOMMA) released the WOMMA Guidance on Privacy, a set of self-regulated privacy guidelines that focus on social media and the use of consumer Personally Identifiable Information (PII). Referring to recent FTC settlements against Google and Facebook, WOMMA applauded recent FTC efforts to raise the issue of […]

Continue Reading

The Complete List of Verified Twitter Accounts

Verified Accounts on Twitter are Twitter’s attempt to clarify the authenticity of accounts for famous people or brands. In fact, only Twitter partners and advertisers are allowed to request verification. Here is the list of accounts who have completed the Verification process. Twitter says they are developing a system to replace Verified Accounts, but those […]

Continue Reading

The Solution for the One-Third of Marketers Saying Digital Measurement Fails Them

31% of global marketers say that existing digital metrics do not adequately quantify the financial impact of their online tools or channels, and, almost half of executives whose companies use social media say that quantifying the impact of social media is difficult. In my experience with large brands, there are usually two primary causes for […]

Continue Reading

Are You Ready for College Grads Who Won’t Work Where Social Media Are Banned?

In a speech to summer interns at Microsoft, David Meerman Scott suggested that anyone interested in Marketing or Communications simply decline to work at any company that bans social media use by employees. Before readers who work in pharma or investments industries get too excited, David sits on our Advisory Board at Converseon, and I […]

Continue Reading

CASRO Publishes Social Media Research Guidelines

The leading trade organization for market research professionals — CASRO — published guidelines for anyone conducting market research in social media. The President of CASRO told research magazine that, “These are not mandated standards. We expect these guidelines will evolve based on changes in the social media environment and research industry. As such, comments, additions […]

Continue Reading

New Book Outlining How Bad Online Behavior Can Affect Your Life

In a new book entitled lol… OMG! : What Every Student Needs to Know About Reputation Management, Digital Citizenship, and Cyberbullying, Stanford MBA student Matt Ivester explains the dangers of bad online behavior, based on his experience creating and leading a web service entitled JuicyCampus, starting in 2007. The book explains the dangers of bad […]

Continue Reading