Archive | Governance

Vanity Metrics v. Actionable Metrics

A lot of marketing and communications teams are simply measuring the wrong things. Instead of focusing on the few metrics that matter to their business, I still see a lot of people counting Fans as their primary success metric, or measuring brand sentiment as a Key Performance Indicator. In my next few posts, I’d like […]

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NLRB Releases Report on Social Media Cases

The National Labor Relations Board released a report last week that lists the outcomes of investigations into 14 cases involving the use of social media and employers’ social and general media policies, with the goal of helping practitioners in their development of social media policies. Outcomes included: Four cases involving employees’ use of Facebook where […]

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Dear, CIO: Please Come Out of Your Foxhole

Michael Maoz of Gartner recently wrote that CIOs can only shake their heads when marketing, sales and services leaders are able to obtain funding for social media projects without a business case, instead of being held accountable for the same level of quantitative rigor as other IT-enabled investments. While it is true that most social […]

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FINRA Proposes New Rules: Pre-Review of Content No Longer Required

FINRA proposed rule changes to the SEC regarding communications to the public, and the proposed changes simplify rules for financial services firms using social media. First, FINRA proposed that firms will not need prior approval of content posted on social sites as long as the site qualifies as an interactive electronic forum. Second, FINRA proposes […]

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Social Media Policies Needed More for Managers Than Employees

While nearly every organization has a social media policy today, most social media policies ignore the greatest business risk to their organization from social media: managers. The simple reality is that landmark law suits or sanction brought against employers in the past couple of years have resulted from the actions of a manager, not an […]

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