Archive | Legal and Regulatory

WOMMA Releases Privacy Guidance — Encourages Transparency

On Jan. 19, the Word of Mouth Marketing Association (WOMMA) released the WOMMA Guidance on Privacy, a set of self-regulated privacy guidelines that focus on social media and the use of consumer Personally Identifiable Information (PII). Referring to recent FTC settlements against Google and Facebook, WOMMA applauded recent FTC efforts to raise the issue of […]

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CASRO Publishes Social Media Research Guidelines

The leading trade organization for market research professionals — CASRO — published guidelines for anyone conducting market research in social media. The President of CASRO told research magazine that, “These are not mandated standards. We expect these guidelines will evolve based on changes in the social media environment and research industry. As such, comments, additions […]

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New Book Outlining How Bad Online Behavior Can Affect Your Life

In a new book entitled lol… OMG! : What Every Student Needs to Know About Reputation Management, Digital Citizenship, and Cyberbullying, Stanford MBA student Matt Ivester explains the dangers of bad online behavior, based on his experience creating and leading a web service entitled JuicyCampus, starting in 2007. The book explains the dangers of bad […]

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NLRB Releases Report on Social Media Cases

The National Labor Relations Board released a report last week that lists the outcomes of investigations into 14 cases involving the use of social media and employers’ social and general media policies, with the goal of helping practitioners in their development of social media policies. Outcomes included: Four cases involving employees’ use of Facebook where […]

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FINRA Proposes New Rules: Pre-Review of Content No Longer Required

FINRA proposed rule changes to the SEC regarding communications to the public, and the proposed changes simplify rules for financial services firms using social media. First, FINRA proposed that firms will not need prior approval of content posted on social sites as long as the site qualifies as an interactive electronic forum. Second, FINRA proposes […]

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