Facebook today announced a new feature that lets users search for information from or about the people or organizations in their network — or, in their social graph. I see two big implications:
Author Rank by Google is going to become a competitive differentiator for B2B companies who care about organic search in their sales and marketing efforts. Why? In many industries, B2B selling relies heavily on the people who meet with customers, establish relationships and credibility, and ultimately sell products, services and solutions to buyers. Author Rank makes changes the results that people see in Google, and the information that is displayed in the results. And anyone who relies on personal relationships to sell or market needs to understand the changes.
Eloqua recently published very interesting data, showing that gamification significantly increased engagement in their online customer community (chart below).
These are the best quotes from customers, partners and employees at JiveWorld in Las Vegas, updated throughout the conference, which occurred in October 2012.
These are the most compelling and informative quotes from the Spredfast Summit, in Austin, TX, 2012.
I see a lot of product demo’s. A lot. And I never understand why product or sales teams begin their product demo with a series of slides explaining the problem, instead of starting with the product. Here are some tips that can help you improve the effectiveness of your next product demo.
The team at Convince and Convert wrote today about the widespread problem of plagiarism in social media, and the problem will only continue to worsen as more people produce more content on the public web. Here are three strategies you can take, to ensure you get the returns that you deserve for your original content work.
Many organizations deploy an expertise locator tool within their social business program, but few employees use them because (1) the benefits do not outweigh the work of maintaining a profile, and (2) self-maintained expertise profiles are usually inflated and inaccurate. Therefore, people rely on personal networks within their organization to know who to call when they need something. That is now changing.
According to Google and Compete, 2012 will be the first year that apparel sales are more influenced by online channels that offline. This infographic shows details of the impact on how consumers shop for apparel.
More and more brands are realizing the benefits of enabling their employees in social media, so software vendors and IT departments are responding by adding features and functionality. In recent years, a few B2B tech companies enabled their employees with basic training and permission to engage, and a more sophisticated and transformational approach to enablement is coming over the next 2-3 years. (P.S. That is the focus of my book with Susan Emerick.)
In anticipation of this trend, a new class of software is emerging, specifically aimed at enabling employees in social media, at scale. The chart below shows the four types of solutions that are being applied in this emerging space: