Archive | Product Development

90% of Hiring Firms Will Use Social Media to Recruit in 2010

Jobvite recently published a survey of 600 HR and recruiting professionals wherein 92% of companies who are hiring in 2010 stated that they currently use or plan to use social media for recruiting. Wow! More than half of surveyed companies have already hired employees through social media, and more than 70% are actively using social […]

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U.S. Moms Want Content on Twitter

While market researchers have found that many consumers follow brands on Twitter to obtain coupons, sale information or other forms of special pricing offers, mothers in the U.S. seem to want interesting content. The chart below shows the information that U.S. moms say they would like to see from companies on Twitter, and was created […]

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90% of Consumers Will Not Trade Privacy for Free Content

According the Edelman’s May 2010 consumer survey entitled, “Trust in the Entertainment Industry: Consumer Behavior in an Era of Social Entertainment“, nearly 90% of U.S. consumers are unwilling to trade their personal privacy for free entertainment. (See the chart below.) Of course, this assumes that the consumers are aware of their personal information being captured. […]

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SheSpeak and iVillage Show How Social Media Are Changing The Way Women Shop in the Physical World

iVillage and SheSpeaks recently published a study to understand how digital channels impact women’s offline shopping behavior, with the following results regarding social media: Peer recommendations about products on message boards makes women more likely to look for a product in the store (77%), more favorable about the product while shopping (74%), more likely to […]

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How Will You Handle Unhappy Guests?

Your policy for handling negative comments today includes activities such as responding on Twitter or dealing with activist groups launching a campaign against your Facebook fan page (for example, see Greenpeace v. Nestle). It may also include your position on negative comments in your community site, or negative reviews on Amazon. As companies expose more […]

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Car Dealers Need Text Data Mining, Too

eMarketer recently re-published this data from the “2010 Auto Consumer” by About.com, which shows that most U.S. consumers research cars online prior to purchasing. I believe that pre-purchase research probably correlates with the value or complexity of the product — meaning: consumers perform more research for more expensive or more complex products. As more consumers […]

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