Archive | Scaling Social Media

3 New Ways to Help Teams Create Compelling Content

Governance is much more than policy. Governance means: making good decisions, making them quickly, and making them stick. In the domain of content development, most marketing or communications teams feel challenged to decide which content they should create, and how much of it to create. When your team is working to determine new content to […]

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3 Reasons Not to Take a Leap of Faith into Social Business Transformation

Quite a few companies who started early in social media — primarily on a leap of faith — are now touting their “case studies” and advising other companies on how to turn themselves into a social business. While their perspective and their stories can be very helpful in generating ideas, social media have evolved beyond […]

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The Solution for the One-Third of Marketers Saying Digital Measurement Fails Them

31% of global marketers say that existing digital metrics do not adequately quantify the financial impact of their online tools or channels, and, almost half of executives whose companies use social media say that quantifying the impact of social media is difficult. In my experience with large brands, there are usually two primary causes for […]

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Are You Ready for College Grads Who Won’t Work Where Social Media Are Banned?

In a speech to summer interns at Microsoft, David Meerman Scott suggested that anyone interested in Marketing or Communications simply decline to work at any company that bans social media use by employees. Before readers who work in pharma or investments industries get too excited, David sits on our Advisory Board at Converseon, and I […]

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Dear, CIO: Please Come Out of Your Foxhole

Michael Maoz of Gartner recently wrote that CIOs can only shake their heads when marketing, sales and services leaders are able to obtain funding for social media projects without a business case, instead of being held accountable for the same level of quantitative rigor as other IT-enabled investments. While it is true that most social […]

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