Archive | Scaling Social Media

Social Media Policy Video by the Australian Department of Justice

If you are publishing a social media policy, and you want your employees to really get the message, consider following the example of this video from the Australian Department of Justice. It’s a high-quality, very effective message in a much more engaging medium than your run-of-the-mill corporate mass-emailer. Yes, it would be easier to slap […]

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Nearly 90% of Inc 500 Say Social Media is Important to Their Business or Marketing Strategy

56% of Inc 500 companies say that social media will be very important to their marketing or business strategy, and 30% say that social media will be somewhat important to their marketing or business strategy, according to a (link updated) report from Norah Barnes, Ph.D. at the University of Massachusetts Dartmouth Center for Marketing Research. […]

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White Paper: Leveraging Social Intelligence to Drive Business Results

My team at Converseon just published this white paper to explain how the limitations of existing social listening tools make it difficult for enterprises to pursue business objectives in social media, and then we explain how new solutions are emerging to help large organizations overcome those challenges. Read the full description and download the white […]

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Thinking Differently About Adoption of Internal and External Social Apps

The Executive Board recently published this chart showing enterprise user adoption versus enterprise deployment of various technologies, including “social networking”. (click chart to view larger image on the Executive Board site) When they mention social networking, the authors seem to describe deployment of internal social applications for collaboration (judging by the slash it shares with […]

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Trend Curation Creates Opportunities for Marketers

by Adam Edwards and Chris Boudreaux In yesterday’s Business Insider, Evan Britton of Sency described how Twitter controls the topics that appear as “Trending Topics”, in what he calls “Trend Curation”. He also offers examples of the Twitter community subverting Twitter’s efforts to keep their trends at the top. For example, he explains how fans […]

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