Archive | Social Selling

Dear Social Listening Team, Please Support Your Social Sellers

Hardly anyone uses their social listening to feed insights or engagement opportunities to their sales teams. Since partnering with LinkedIn to help large organizations with their social selling efforts, I’ve spoken with many companies across industries and geographies, and I just don’t see organizations using social listening to make their sales people more effective. In […]

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Marketing Automation Needs to Give Credit to Social Sellers

There is an important gap in most marketing automation platforms: They ignore organic interactions in social media. That is, most marketing automation platforms fail to count retweets, likes, comments, etc. As a result, lead scoring and many channel analytics exclude organic social interactions from their calculations. Therefore, brand teams and brand employees who interact with […]

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