Ray Wang of Constellation recently published a great four personas of the modern CMO in a digital world. Ray and his team interviewed 100 CMOs, and identified their top 20 challenges, which you find in four personas of the modern CMO. They also shared a chart to summarize the four personas, and I recreated it […]
This post is co-authored by Chris Boudreaux and Constantin Basturea. After years of brands enduring disconnected social media point solutions and endless debate about the ROI of social media, Sprinklr recently announced a path forward. With their new $1 billion valuation, and today’s acquisition of Get Satisfaction, they are well on their way to being […]
These are the top quotes I’ve seen tweeted at CRM Evolution this week in New York. I will update this throughout the conference, and please send me any quotes you think should be added.
Sabrina Stoffregen has been running Intel’s employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Employee Advocacy Summit in Atlanta. Below […]
At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons, methods and cases from some of the world’s largest employee advocacy deployments. She worked on social programs at Dell for 3 years and now runs a consultancy called the Social Arts and Science Institute, which helps large brands train employees […]
A lot of brands are getting into Employee Advocacy, and with more than 30 Employee Advocacy vendors that I know of, picking a vendor can be a real challenge. Some of the great vendors in this space are smaller, and don’t spend a ton of money on marketing, so it is an easy mistake to […]
Hootsuite is now a player in the Employee Advocacy market, and I will add them to the Buyer’s Guide for Employee Advocacy Software in coming days. It makes a lot of sense for HootSuite to enter this space because so many brand employees already use Hootsuite to engage in social media. HootSuite continues to expand […]
These are a few of the places I escaped to get productive, while writing The Most Powerful Brand on Earth, which helps organizations design and operate Employee Advocacy programs, across industries: Max’s Wine Dive – downtown The Amli on 2nd – Downtown Abel’s – Lake Austin Mozart’s – Lake Austin Hula Hut – Lake Austin […]
During Dreamforce this year, 135,000 people attended, and the online conversation was massive. Did you know that IBM actually dominated at least one of the many online conversations? Do you know why?
With so many companies now investing in programs to empower their employees as brand advocates in social media, the number of software vendors pitching the space is increasing quickly. To help you understand the vendors in this space, we are publishing a Software Buying Guide for Social Employee Enablement and Employee Advocacy.