Archive | Strategy and Planning

Fill Your Company With People Who the World Needs to Hear From

This excerpt from a conversation between Seth Godin and Mitch Joel explains what I believe to be part of the rationale for companies to empower employees and partners in social media. And why employees should seek to develop their own professional presence in social media, for the benefit of the employee and the brand.

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How Marketers Can Evolve From Owning to Empowering

Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]

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The Key to Actionable Insights: And an Approach That Works

Since the dawn of social media listening, tool vendors have claimed that, unlike all of their competitors, THEIR tool can provide the actionable insights that you so desperately crave. But it simply is not true. Perhaps their tool, combined with skilled people, can do the trick. But the answer to your desire for actionable insights can never be solved by any tool alone.

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Gartner Hype Cycle for Social Software – 2012

Gartner recently published their 2013 Hype Cycle for Social Software. Its a great list of technologies evolving in the space, and also includes a few types of initiatives, which aren’t really software — such as “No-email Initiatives”. It is not entirely clear why some technologies are split between mobile and non-mobile (e.g., mobile collaboration gets […]

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