Archive | Team Building

3 Reasons Not to Take a Leap of Faith into Social Business Transformation

Quite a few companies who started early in social media — primarily on a leap of faith — are now touting their “case studies” and advising other companies on how to turn themselves into a social business. While their perspective and their stories can be very helpful in generating ideas, social media have evolved beyond […]

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Are You Ready for College Grads Who Won’t Work Where Social Media Are Banned?

In a speech to summer interns at Microsoft, David Meerman Scott suggested that anyone interested in Marketing or Communications simply decline to work at any company that bans social media use by employees. Before readers who work in pharma or investments industries get too excited, David sits on our Advisory Board at Converseon, and I […]

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Dear, CIO: Please Come Out of Your Foxhole

Michael Maoz of Gartner recently wrote that CIOs can only shake their heads when marketing, sales and services leaders are able to obtain funding for social media projects without a business case, instead of being held accountable for the same level of quantitative rigor as other IT-enabled investments. While it is true that most social […]

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Social Media Policies Needed More for Managers Than Employees

While nearly every organization has a social media policy today, most social media policies ignore the greatest business risk to their organization from social media: managers. The simple reality is that landmark law suits or sanction brought against employers in the past couple of years have resulted from the actions of a manager, not an […]

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