Nancy Duarte recently started selling PowerPoint graphics for 99 cents. What a great idea.
If you want to be a leader in social media, you need to do math in your head. You have to make fact-based decisions, with a strong grasp of your numbers, and you will frequently need to do it without a calculator or Excel sheet available. Sometimes those decisions are made in conference calls with […]
Quite a few companies who started early in social media — primarily on a leap of faith — are now touting their “case studies” and advising other companies on how to turn themselves into a social business. While their perspective and their stories can be very helpful in generating ideas, social media have evolved beyond […]
I’ll be at SXSW again this year, and happy to connect with marketing leaders about measurement, strategy and governance of social media. I live in Austin, so I am here year-round, but my colleagues from Converseon will also be in town for SXSW, including Rob Key, our CEO. Looking forward to connecting with new folks […]
According to Jobvite, one in six job seekers found their last job through a social network, and more than half of job seekers in the U.S. have used social media to look for work in the past year. For people who used social media to find their last job: 88% used LinkedIn 71% used Twitter […]
This is why you need a written agreement with each employee who manages any brand social media account: A federal judge ruled last week that news site PhoneDog (@PhoneDog) has a potential case against former employee Noah Kravitz (@NoahKravitz) for taking Twitter followers with him when he left the company. When Kravitz left the company, […]
In a speech to summer interns at Microsoft, David Meerman Scott suggested that anyone interested in Marketing or Communications simply decline to work at any company that bans social media use by employees. Before readers who work in pharma or investments industries get too excited, David sits on our Advisory Board at Converseon, and I […]
Michael Maoz of Gartner recently wrote that CIOs can only shake their heads when marketing, sales and services leaders are able to obtain funding for social media projects without a business case, instead of being held accountable for the same level of quantitative rigor as other IT-enabled investments. While it is true that most social […]
All of us who drive change in organizations live and die by our ability to convince others to adopt our ideas. In the embedded video, Susan Duarte shares patterns that she discovered in her examination of compelling speeches by Steve Jobs and Martin Luther King. Than you, Susan, for sharing.
While nearly every organization has a social media policy today, most social media policies ignore the greatest business risk to their organization from social media: managers. The simple reality is that landmark law suits or sanction brought against employers in the past couple of years have resulted from the actions of a manager, not an […]