Archive | Team Building

@cboudreaux Joins Converseon!

Great news! I joined the team at Converseon where I will lead Social Media Management Consulting, headquartered in New York, with offices and clients around the world. As my new teammate Craig Daitch says, Converseon is one of the best-kept secrets in the industry, but not for long. Converseon is the only company I know […]

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How to Settle Social Media Turf Wars

A lot of people wonder, “Who should own social media?”. For example, in many organizations, PR seeks to own relationships with all journalists including bloggers, but Corporate Marketing wants to build blogger relationships, and so do Product Marketing, community managers, and the folks who manage alliances. Who’s right? Lesson From the Past To answer the […]

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Empower Your Employees to Succeed With Customers

Last week, I described a use case entitled “Retail Omniscience” wherein companies can use emerging text data mining technologies to gather, filter and summarize information from social media, then unify the information with internal knowledge tools to help retail and call center employees perform better when interacting with customers or prospects. The value of that […]

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Social Media Listening Can Make You Modify Your Organization

Written in collaboration with Joe Hughes, @jphughes3 Organizations that actively listen to customer conversations in social media quickly realize that some of their roles, responsibilities and organizational design need to change in order to gain real benefit from their listening investments. First, you might realize that you really only need one listening team with one […]

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Your Social Media Team Needs a Product Manager

My Point: If you want to increase your team’s ability to achieve measurable business results through social media, then add someone who possesses strong online product management experience. Social Media teams should add online product management skills for the following three reasons: You can not operate social media by campaigns.  Instead, you must establish an […]

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