Social media and cloud computing are both helping brands accelerate their time-to-market for new offerings, services and support capabilities. While they work together, they are different, and it can help business leaders to think about how — especially when planning long-term investments in the two:
Digiday recently wrote that “Twitter dominates brand conversations”, based on upon the observation by Burson-Marsteller that more than half of Fortune 100 brand mentions in a month occurred on Twitter . But counting brand mentions is not the same as counting business value. In fact, resources should be allocated according to the relative value of each social venues, not the relative volume of brand mentions.
The FTC recently closed an investigation on Hyundai, with no sanctions against the brand, after one of their agencies gave bloggers gift certificates as an incentive to “… incline links to Hyundai videos in their posts and/or to comment on . . . forthcoming Super Bowl ads.” The FTC provided two reasons for closing the […]
A lot of folks are off track in their criticisms of the Apple social media policy that was allegedly leaked recently, and here is why: A company’s social media policy should support the unique qualities that make the company successful. In fact, the elements of a successful social media policy must exist in concert with […]
In August of this year, the Securities and Exchange Commission (SEC) launched a web site for employees to report violations of securities laws, and if a submissions leads to enforcement by the SEC, the submitter can earn 10 – 30 percent of any fraud recovery or monetary sanctions of over $1 million.. In addition, the […]