Gamification Increases Community Engagement at Eloqua

Eloqua recently published very interesting data, showing that gamification significantly increased engagement in their online customer community (chart no longer available).

According to their blog, the gamification features tell users how they compare to their peers through a leaderboard on the home page that allowed users to see their rank in the community of 7,000 users and who their nearest competition is. They also launched badges: little image icons that appear on a user’s profile page in the community as they complete a series of activities.

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