Hootsuite is now a player in the Employee Advocacy market, and I will add them to the Buyer’s Guide for Employee Advocacy Software in coming days.
It makes a lot of sense for HootSuite to enter this space because so many brand employees already use Hootsuite to engage in social media. HootSuite continues to expand on their native functionality and invest in their larger enterprise ecosystem, to meet the broader requirements of the social organization.
Kevin Zellmer, Global Director of Enterprise BD at HootSuite said, “Our enterprise business is focused on enabling entire organizations — hundreds of thousands of employees — to effectively and efficiently use social. Social should be the fabric of an organization, connecting internal and external systems, applications, customers and partners. Employee advocacy is a requirement for success.”
HootSuite will certainly need to expand their capabilities and address the broader requirements of organizations that empower employees in social media on behalf of the brand, and it will be fun to watch that happen.
This employee advocacy space is heating up in 2014. It’s going to be a very interesting year.
And thanks to Owly and the Hootsuite team for rallying at our SXSW book signing for The Most Powerful Brand on Earth.