Why do most social business programs fail? Same reasons that most business transformation programs fail.

In 2009, Gartner reported that 70% of social business programs fail. Some folks seemed surprised.

But, let’s take a look at the range of failure rates reported for CRM projects over the years:

Year Source Failure Rate
2001 Gartner Group 50%
2002 Butler Group 70%
2002 Selling Power, CSO Forum 69%
2005 AMR Research 18%
2006 AMR Research 31%
2007 AMR Research 29%
2007 Economist Intelligence Unit 56%
2009 Forrester Research 47%

source: Michel Krigsman

The simple reality is that every wave of transformative technologies brings high failure rates for the initial wave of projects that deploy them. There are many reasons why.

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