In 2009, Gartner reported that 70% of social business programs fail. Some folks seemed surprised.
But, let’s take a look at the range of failure rates reported for CRM projects over the years:
|2002||Selling Power, CSO Forum||69%|
|2007||Economist Intelligence Unit||56%|
source: Michel Krigsman
The simple reality is that every wave of transformative technologies brings high failure rates for the initial wave of projects that deploy them. There are many reasons why.