My Point: As you think about how you want to use policies to support your social media efforts, you should determine the different types of documents you need based on what they accomplish and best practices within each.
Most companies benefit from publishing multiple policy documents to support their social media efforts, as listed in the table below:
| Document | Audience | Purpose |
| Social Media Policy for Employees | Employees and Contractors | Help all employees understand the boundaries around their use of social media, suggested practices and ways that employees can support the company through their use of personal social media |
| Guidelines for Employees Working in Social Media | Employees who represent the company in social spaces | Operational guidelines, such as brand and style standards, desired response times, etc. |
| Terms of Use | Web Site Visitors | Govern the organization’s relationship with users and others who interact with the web property. Use of the property typically implies user consent to the terms. |
| Privacy Policy | Web Site Visitors | Tell users how they can use the web property to share information with other users, and how the publisher collects and can use user content and information. |
Some companies split the Social Media Policy for Employees into multiple documents, to make it easier for employees to find the information they need as they need it. The table below lists distinct documents you might publish to effectively communicate guidelines and boundaries to employees, and each title links to an example document:
| Policy Document | Attributes |
| Social Media Principles |
|
| Blogging Guidelines |
|
