CASRO Publishes Social Media Research Guidelines

The leading trade organization for market research professionals — CASRO — published guidelines for anyone conducting market research in social media.
keyhole-eye
The President of CASRO told research magazine that, “These are not mandated standards. We expect these guidelines will evolve based on changes in the social media environment and research industry. As such, comments, additions and edits are welcome and will be given careful consideration by our task force.”

There has been significant debate in the research community regarding the need for guidelines and standards in social media research. In particular, many researchers argue that such research is unethical without express consent of the consumers whose conversations are analysed. Others argue that any publicly available data is OK to use in market research.

Read CASROs guidelines here.

DISCLOSURE
My employer, Converseon, is an active member in CASRO.

2 Responses to CASRO Publishes Social Media Research Guidelines

  1. Jam Hot November 7, 2011 at 2:08 pm #

    This does raise the issue of privacy in many states around the world and could be considered fishing for data and information. I think currently this has a very grey line and should be tackled with caution.

    How to sixpack

  2. Roberto G. April 4, 2012 at 7:07 am #

    There has been significant debate in the research community regarding the need for guidelines and standards in social media research.
    cool photo effects