Nearly 90% of Inc 500 Say Social Media is Important to Their Business or Marketing Strategy

56% of Inc 500 companies say that social media will be very important to their marketing or business strategy, and 30% say that social media will be somewhat important to their marketing or business strategy, according to a (link updated) report from Norah Barnes, Ph.D. at the University of Massachusetts Dartmouth Center for Marketing Research.
woman-window
The study by Dr. Barnes says that it, “revisits the Center’s study of Inc. 500 social media usage for the fourth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.”

In addition, PwC reports a survey of CEOs, wherein they found that 43% of CEOs say they will “significantly change” their strategies in the next three years to respond to customers’ increased use of social media and mobile devices to voice their needs and preferences to companies.

From multiple angles, we are seeing large organizations mobilize significant resources into social media for business purposes.

More and more executives are being held accountable for business outcomes through social media, and that is great to see.

2 Responses to Nearly 90% of Inc 500 Say Social Media is Important to Their Business or Marketing Strategy

  1. Shelli Martineau February 2, 2011 at 12:25 am #

    @Cboudreaux Can you provide the link to the original study? This one is broken 🙁

    • Chris Boudreaux February 2, 2011 at 3:27 am #

      Link now updated. Sorry for the error.