No One Knows How Many Companies Publish Social Media Policies

I’ve stopped sharing the results of studies that report the portion of companies with formal social media policies, for two reasons:

  1. Every organization should publish the policies that make sense for their context, culture and business goals. No one should wait for someone else to make it OK.
  2. The surveys vary far to much in their results. For example, in 2009, Manpower reported that less than one-third of U.S. companies had formal social media policies [1], while an Osterman Research survey found that two-thirds of US companies reported having a formal acceptable use policy for social networking sites [2].


[1] Source: “Employer Perspectives on Social Networking: Global Key Findings”, Manpower, 2009. A survey of 34,000 companies globally.
[2] Source: “Outbound Email and Data Loss Prevention in Today‚Äôs Enterprise”, Proofpoint, 2009. An online survey with 220 responses from companies with 1,000 or more employees in June 2009, by Osterman Research, on behalf of Proofpoint.

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