Since publishing the Buyer’s Guide for Employee Advocacy Software in March, I made the following updates, in chronological order: Clarified requirements for “API” scoring Added Sprinklr and combined with Dachis Group, due to acquisition Clarified the fact that no one vendor has everything that is needed to run an employee advocacy program because (1) no […]
Hootsuite is now a player in the Employee Advocacy market, and I will add them to the Buyer’s Guide for Employee Advocacy Software in coming days. It makes a lot of sense for HootSuite to enter this space because so many brand employees already use Hootsuite to engage in social media. HootSuite continues to expand […]
Facebook now forces brands to pay in order to reach the Fans they developed over that past few years. As one example, Chris Penn estimated that, “Facebook is averaging about $.38 per 100 fans in sponsored post fees in order to reach all of your audience. If you have 5000 fans, expect to spend about $19 per post.” One alternative wold be to have your employees participate in sharing your brand content or messages. How much can we expect that to close that gap for a brand?
These are a few of the places I escaped to get productive, while writing The Most Powerful Brand on Earth, which helps organizations design and operate Employee Advocacy programs, across industries: Max’s Wine Dive – downtown The Amli on 2nd – Downtown Abel’s – Lake Austin Mozart’s – Lake Austin Hula Hut – Lake Austin […]
If you have a problem that persists for a very long time, maybe it’s not a problem. Maybe it’s a fact. That is information overload: a fact that isn’t going away. And anyone managing an Employee Advocacy program needs to think about how you will help your employee advocates deal with the persistent problem of […]
Consumer trust in employees and experts remains strong, but employee advocacy programs may change that. Here are three ways it might play out.
If you’re running an employee advocacy program, and you have multiple employees writing on one site — for example, one site with multiple bloggers — it can be very difficult to get Google to display author photos and snippets in organic search results. It matters because results with author photos get more clicks than results without the photos. Ruth Burr of SEO Moz recently shared tips for getting Google Author to work when you have multiple people writing on one web site.
Listening is a critical component of any employee advocacy program, and Forrester just updated their analysis of the leaders in the listening space (continue to view chart).
Right around the same time that Google+ was introduced in June 2011, Google formally announced the Google authorship program, where authors could link their content to a Google+ profile and identify it to Google in search rankings. But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of […]
During Dreamforce this year, 135,000 people attended, and the online conversation was massive. Did you know that IBM actually dominated at least one of the many online conversations? Do you know why?