Marketing Profs recently found that more than 70% of B2B brands increased the amount of content they produce for marketing, over the past twelve months (see chart). But I wonder…
With so many companies now investing in programs to empower their employees as brand advocates in social media, the number of software vendors pitching the space is increasing quickly. To help you understand the vendors in this space, we are publishing a Software Buying Guide for Social Employee Enablement and Employee Advocacy.
Below are the four ideas suggested by panelists in the Next-Generation Customer Experience panel at Constellation Connected Enterprise 2013, when given 30 seconds to state 1 thing that brands should do to improve customer service or customer care:
These are the best quotes posted by speakers and attendees at the Constellation Connected Enterprise conference in Half Moon Bay, CA this week.
A few of my colleagues recently published a very interesting paper entitled, “How Digital Technologies Are Changing the Way We Work”, and their predictions have interesting implications on brands who intend to empower their employees in social media.
In this video, Susan Emerick followed Brian Solis on stage at the 3M Think Tank last week, and gave an overview of key concepts from The Most Powerful Brand on Earth, for an audience of marketing thought leaders from around the country:
This excerpt from a conversation between Seth Godin and Mitch Joel explains what I believe to be part of the rationale for companies to empower employees and partners in social media. And why employees should seek to develop their own professional presence in social media, for the benefit of the employee and the brand.
As social media mature in business, companies are investing more money and resources into social media, but social media people and activities are gradually being subsumed into existing business functions. For example, social customer care teams are starting to lose their headcount, as resources are being moved from pure social customer care into companies’ contact centers — where brands can more easily integrate customer interactions, across all channels.
Bill Gate Think Weeks Steve Jobs – zen meditation, stop responding to all that is coming in Success seen as money and power — 2-legged stool. 3rd metric of success: well-being. Space. Silence. Giving back. Give me a place to stand, and I can move the world. We are moving into a place where marketing […]
Since the dawn of social media listening, tool vendors have claimed that, unlike all of their competitors, THEIR tool can provide the actionable insights that you so desperately crave. But it simply is not true. Perhaps their tool, combined with skilled people, can do the trick. But the answer to your desire for actionable insights can never be solved by any tool alone.