Gartner Hype Cycle for Social Software – 2012

Gartner recently published their 2013 Hype Cycle for Social Software. Its a great list of technologies evolving in the space, and also includes a few types of initiatives, which aren’t really software — such as “No-email Initiatives”. It is not entirely clear why some technologies are split between mobile and non-mobile (e.g., mobile collaboration gets […]

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How Google Author Rank Will Impact B2B Marketing

Author Rank by Google is going to become a competitive differentiator for B2B companies who care about organic search in their sales and marketing efforts. Why? In many industries, B2B selling relies heavily on the people who meet with customers, establish relationships and credibility, and ultimately sell products, services and solutions to buyers. Author Rank makes changes the results that people see in Google, and the information that is displayed in the results. And anyone who relies on personal relationships to sell or market needs to understand the changes.

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