3 Ways to Keep People From Stealing Your Content

The team at Convince and Convert wrote today about the widespread problem of plagiarism in social media, and the problem will only continue to worsen as more people produce more content on the public web. Here are three strategies you can take, to ensure you get the returns that you deserve for your original content work.

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Expertise Locators Should Infer Expertise, Don’t Make People Maintain a Profile

Many organizations deploy an expertise locator tool within their social business program, but few employees use them because (1) the benefits do not outweigh the work of maintaining a profile, and (2) self-maintained expertise profiles are usually inflated and inaccurate. Therefore, people rely on personal networks within their organization to know who to call when they need something. That is now changing.

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How Tools Are Evolving to Enable Employees in Social Media

More and more brands are realizing the benefits of enabling their employees in social media, so software vendors and IT departments are responding by adding features and functionality. In recent years, a few B2B tech companies enabled their employees with basic training and permission to engage, and a more sophisticated and transformational approach to enablement is coming over the next 2-3 years. (P.S. That is the focus of my book with Susan Emerick.)

In anticipation of this trend, a new class of software is emerging, specifically aimed at enabling employees in social media, at scale. The chart below shows the four types of solutions that are being applied in this emerging space:

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