Nielsen recently published a study of social media use in the Asia-Pacific region, and their data indicate that consumers in Asia-Pac access social media equally from work and home (see adapted chart below).

The data presented by Nielsen declare that Asia-Pac consumers access social media more from work than home, but they separate bedroom access from kitchen access in their numbers. When you combine bedroom (31%) and kitchen access (1%), you find that home and work access are equivalent. rel=

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Chris Boudreaux leads social media strategy and measurement efforts for large B2C and B2B brands. Follow Chris on Twitter, or email Chris to continue the conversation.