Charts That Show Twitter as The Most Popular Medium Are Useless
Nearly every social media tool and research report has a chart showing brand mentions, by venue, and they almost always show Twitter as the venue with the highest volume. This is useless data.
Why? Twitter’s short post length make it the venue with the most posts in almost every category on the Internet. The only way a chart like this has any value is if it shows twitter NOT holding the most posts for a category. THAT would be interesting.
Anyone who publishes a chart like this is just going through the motions, and needs to kick it up a notch.
Chris Boudreaux helps large organizations develop and implement social media strategies and capabilities, including governance, measurement and operations.
His new book, The Most Powerful Brand on Earth, shows you how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media. Buy the book on Amazon.