ExactTarget recently published the data below showing that the vast majority of people who follow a company on Twitter or Facebook also subscribe to emails from companies. The first question we all need to ask ourselves is: how does this chart look for our customers? Then, how should we integrate our emails with our social media activities? It would be easy to assume that your customer base looks like the Internet average, but I think we all know that’s probably not a good idea.
Chris Boudreaux leads social media strategy and measurement efforts for large B2C and B2B brands. Follow Chris on Twitter, or email Chris to continue the conversation.
