Publishers Finding Success With Facebook Open Graph Integration
Facebook reports that publishers using new Open Graph features announced at f8 in September are seeing significant traffic increases, impression growth, and app installs that are reaching new audiences for the publishers. A few data points:
- More Traffic: 600% increase in traffic coming from Facebook after 10 million people turned on the social news experience at Yahoo! News
- More users: 1 million users connecting to the social news experience each month at The Independent
- More impressions: 1 million extra impressions per day from 4 million installs of the Guardian app.
- New Audiences: 83% of 3.5 million app users are under the age of 35 for the Washington Post
Chris Boudreaux helps large organizations develop and implement social media strategies and capabilities, including governance, measurement and operations.
His new book, The Most Powerful Brand on Earth, shows you how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media. Buy the book on Amazon.