Facebook reports that publishers using new Open Graph features announced at f8 in September are seeing significant traffic increases, impression growth, and app installs that are reaching new audiences for the publishers. A few data points:
- More Traffic: 600% increase in traffic coming from Facebook after 10 million people turned on the social news experience at Yahoo! News
- More users: 1 million users connecting to the social news experience each month at The Independent
- More impressions: 1 million extra impressions per day from 4 million installs of the Guardian app.
- New Audiences: 83% of 3.5 million app users are under the age of 35 for the Washington Post