Social Networks Doubling Share of Online Ad Spend

According to research from eMarketer, advertisers will double the share of online ad spending allocated to social networks, between 2009 and 2012 (see charts below).

In the US, the share of online ad spending captured by social networks will increase from 6% of $23 billion ($1.5 billion) to 12% of $33 billion ($4 billion), more than doubling in value.

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Globally, the share of online ad spending captured by social networks will increase from 4.3% of $55 billion ($2 billion) to 10.2% of $79 billion ($8 billion), thereby quadrupling in value.

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