Forrester recently published the following stats about the use of Twitter by financial services firms that they selected:
- Consumers on Twitter earn more than $85,000 in annual income on average, 9% higher than the average income of US online adults overall.
- Slightly more than one-third of US online adult Twitter users agree with the statement “I often recommend financial products and firms that I like to my friends and acquaintances,” compared with 21% of US online adults overall.
- 45% of online US adults who have a Twitter account are interested in interacting with financial services firms via Twitter.
- Consumers say they are interested in receiving promotional alerts, financial advice, and customer service from their financial provider via Twitter.