Stats: Financial Service Consumers and Twitter

Forrester recently published the following stats about the use of Twitter by financial services firms that they selected:

  • Consumers on Twitter earn more than $85,000 in annual income on average, 9% higher than the average income of US online adults overall.
  • Slightly more than one-third of US online adult Twitter users agree with the statement “I often recommend financial products and firms that I like to my friends and acquaintances,” compared with 21% of US online adults overall.
  • 45% of online US adults who have a Twitter account are interested in interacting with financial services firms via Twitter.
  • Consumers say they are interested in receiving promotional alerts, financial advice, and customer service from their financial provider via Twitter.

One Response to Stats: Financial Service Consumers and Twitter

  1. #iworkinsocialmedia February 10, 2014 at 7:12 pm #

    What Forester study did these statistics come from? I would love to see the cited sources!!