Increase Customer Lifetime Value With Viral Features

My Point: Viral application features can decrease your average cost of user acquisition and requires disciplined experimentation and measurement of the Engagement Loop and Viral Coefficient. Six techniques can help you to optimize your Engagement Loop and Viral Coefficient: Invitation in the core, Immediate utility, Persistence, Timely targeting, No artificial barriers, Influencer targeting.
This post is a slide show, best viewed in Full Screen mode:

If you are viewing this in an RSS Reader, your reader may strip out the embedded slideshow, and you’ll need to view the slides on my site.

Comments are closed.