My Point: Viral application features can decrease your average cost of user acquisition and requires disciplined experimentation and measurement of the Engagement Loop and Viral Coefficient. Six techniques can help you to optimize your Engagement Loop and Viral Coefficient: Invitation in the core, Immediate utility, Persistence, Timely targeting, No artificial barriers, Influencer targeting.
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Chris Boudreaux leads social media strategy and measurement efforts for large B2C and B2B brands. Follow Chris on Twitter, or email Chris to continue the conversation.
