While market researchers have found that many consumers follow brands on Twitter to obtain coupons, sale information or other forms of special pricing offers, mothers in the U.S. seem to want interesting content.

The chart below shows the information that U.S. moms say they would like to see from companies on Twitter, and was created by eMarketer to represent data in the “Marketing to Moms on Twitter” study by Lucid Marketing and Lisa Finn:

The study costs $149 here, and is linked in the Social Media Research Database on this site.