Constellation announces the four personas of the modern CMO

Ray Wang of Constellation recently published a great four personas of the modern CMO in a digital world. Ray and his team interviewed 100 CMOs, and identified their top 20 challenges, which you find in four personas of the modern CMO.

They also shared a chart to summarize the four personas, and I recreated it below, simply to make a few of their points stand out a bit more… at least, to me.

ORIGINAL CHART
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REVISED CHART

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