Social media and cloud computing are both helping brands accelerate their time-to-market for new offerings, services and support capabilities. While they work together, they are different, and it can help business leaders to think about how — especially when planning long-term investments in the two:
- Social media accelerate collaboration. They remove dependence on hierarchies, by providing greater access to information and content within the organization. They also connect customers to the business more efficiently.
- Cloud bypasses common hurdles to launching new business applications, websites and digital assets.
Both require staff that are agile, socially aware, up to date with the market, and fast moving.