How Social and Cloud Accelerate Time to Market

Social media and cloud computing are both helping brands accelerate their time-to-market for new offerings, services and support capabilities. While they work together, they are different, and it can help business leaders to think about how — especially when planning long-term investments in the two:

  • Social media accelerate collaboration. They remove dependence on hierarchies, by providing greater access to information and content within the organization. They also connect customers to the business more efficiently.
  • Cloud bypasses common hurdles to launching new business applications, websites and digital assets.

Both require staff that are agile, socially aware, up to date with the market, and fast moving.

Comments are closed.