Champions of social media within organizations often encounter lots of hurdles as they try to achieve measurable business outcomes using social media.  For those internal champions, it can sometimes help to prioritize those hurdles, and work to overcome the hurdles in prioritized order.

The chart below depicts a Social Media Maturity model which can provide a list to help internal champions order their internal hurdles.  In this case, the chart displays the distribution of responses from members of the International Association of Business Communicators in Silicon Valley who attended my presentation on Social Media Governance last December, and who named their top internal hurdle preventing their organization from achieving significant measurable outcomes from social media.

As you can see, the participants’ organizations fell across the entire spectrum of challenges that can impede the progress of an internal champion seeking social media success at scale.

If you would like assistance in determining a road map for your organization to achieve measurable business outcomes using social media, contact me any time.