Social Media Research



Subscribe to updates
RSS Symbol via RSS
Mail Symbol via Email
Free Report Download the free Social Media Policy Report Download a free report analysing more than 100 social media policy documents.

Add a Report
URL of the report or abstract:
Notify me
at this email address when you review this report:
I review all links before adding them to the database.
This database contains research reports. For case studies, I recommend the following resources:

Global Social Media Network by Ray Schiel

Alltop Corporate Blogs

110 reports found		 Share
Filter by Publisher
Title Publisher Date Cost
10 Best Practices for Success with Social Media Insight Brief eMarketer 2010 $
2009 B2B Social Media Benchmarking Study Insights for Business-to-Business Companies from Business.com's 2009 Business Social Media Benchmarking Research Business.com 2009 Free
2009 Tribalization of Business Study Deloitte 2009 Free
2010 Marketing to Moms on Facebook Lucid Marketing 2010 $
2010 Threat Predictions McAfee 2009 Free
2010 Web Strategy Report ISITE Design 2010 Free
A More Social Future: How the Growth of Social Media will Impact Consumer Electronics Penn, Schoen and Berland Associates 2010 Free
Adults on Social Network Sites, 2005-2009 Pew Internet and American Life Project 2009 Free
At-Work Internet Usage eMarketer 2009 $
Audience Ad Targeting: Data and Privacy Issues eMarketer 2010 $
B2B Sales Lead Generation Integration of Web 1.0 and Web 2.0 Media MarketingProfs 2008 $
Big Seed Marketing Watts, Peretti and Frumin 2007 Free
Blog Marketing Guide MarketingProfs 2009 $
Blogging at work and the corporate attention economy HP 2009 Free
Boomers and Social Media eMarketer 2010 $
Consumers Free to Speak Their Mind Online For better and for worse eMarketer 2009 Free
Customer Care and Brand Reputation in the Age of Social Media Executive Summary Executive Summary Society for New Communications Research 2008 Free
Digital Marketing Factbook MarketingProfs 2009 $
Do Friends Influence Purchases in a Social Network? Harvard Business Press 2009 Free
Economy and Internet Trends Morgan Stanley 2009 Free
ENGAGEMENTdb Ranking the Top 100 Global Brands Wetpaint and Altimeter Group 2009 Free
Ethics and Workplace Study Deloitte 2009 Free
Five Reasons Why Marketers Need to Have a Social Media Strategy Insight Brief eMarketer 2010 $
Friending Libraries Why libraries can become nodes in people's social networks Pew Internet and American Life Project 2009 Free
Gender and Age Analysis of Social Networking Users: Social Network Sites Rapleaf 2008 Free
Generations Online in 2009 Pew Internet and American Life Project 2010 Free
Governing as Social Networking Pew Internet and American Life Project 2009 Free
How Moms and Retailers Interact Online eMarketer 2010 $
How People Use Social Media 2009 (Part of The Home Technology Monitor) Knowledge Networks 2009 $
How the Affluents Use the Internet and Social Media Unity Marketing 2010 $
Inside Virtual Goods The US Virtual Goods Market 2009 - 2010 Prophetic Media 2009 $
It's Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults Pew Internet and American Life Project 2009 Free
Jigsaw Customers Derive Measurable Value From Inside Sales Enablement Aberdeen Group 2009 Free
Key Success Factors for Your B-to-B Social Media Strategy IDG 2009 Free
Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year Nielsen 2010 Free
Living and Learning with New Media: Summary of Findings from the Digital Youth Project John D. and CatherineT. MacArthur Foundation 2008 Free
Marketing on Social Networks: Branding, Buying and Beyond eMarketer 2009 $
Marketing Wisdom 2010 MarketingSherpa 2010 Free
Metrics for Social Games David King, Siqi Chen 2009 Free
Mobile Social Networks: Marketing by Location Shows Potential eMarketer 2009 $
Moms Online: More Influential than Ever eMarketer 2009 $
New Media, New Influencers and Implications for Public Relations Society for New Communications Research 2008 Free
Podcasting: Into the Mainstream eMarketer 2009 $
Portrait of a Twitter user: Status update demographics Pew Internet and American Life Project 2009 Free
Return on Investment From Inbound Marketing Through Implementing Hubspot Software MIT Sloan School of Management 2009 Free
Revisiting the Foundations of Network Analysis Carter T. Butts 2009 Free
Seven Guidelines for Achieving ROI from Social Media Insight Brief eMarketer 2010 $
Six ways to make Web 2.0 work McKinsey and Co. 2009 $
Sizing the Mobile Social Network Market Informa Telecoms & Media 2008 Free
Small Business Success Index (SBSI) January 2010 Results Network Solutions and the University of Maryland's Robert H. Smith School of Business 2009 Free
Social Commerce on Facebook, Twitter and Retail Sites eMarketer 2009 $
Social CRM: The New Frontier of Marketing, Sales and Service Accenture 2010 Free
Social CRM: The New Rules of Relationship Management Altimeter Group 2010 Free
Social Isolation and New Technologies Pew Internet and American Life Project 2009 Free
Social Life and Social Media Euro RSCG Worldwide 2009 Free
Social Media Ad Metrics Definitions IAB 2009 Free
Social Media and College Admissions The First Longitudinal Study University of Massachusetts Dartmouth Center for Marketing Research 2009 Free
Social Media and IT Buying Teams IDG 2009 Free
Social Media and Moms: ONLINE SOCIAL NETWORKS Edition Lucid Marketing 2008 Free
Social Media and the IT Investment Process: Key Independent Third Party Types by Platform IDG 2009 Free
Social Media and the IT Investment Process: Key Vendor Types by Platform IDG 2009 $
Social Media and the IT Investment Process: Linking to Relevant Content: May the Best Vendor Win IDG 2009 Free
Social Media and the IT Investment Process: Topics That Matter Most to Buying Team Members IDG 2009 Free
Social Media in the 2009 Inc. 500: New Tools and New Trends University of Massachusetts Dartmouth Center for Marketing Research 2009 Free
Social Media in the Inc. 500: The First Longitudinal Study University of Massachusetts Dartmouth Center for Marketing Research 2008 Free
Social Media Marketing Insight Briefs eMarketer 2010 $
Social Media Marketing by the Numbers: Key Stats, Trends and Indicators eMarketer 2010 $
Social Media Misfires: How to Head Off Trouble Before It Hits Insight Brief eMarketer 2010 $
Social Media ROI Success Stories How 11 Companies are Listening, Engaging and Managing MarketingProfs 2009 $
Social Media: The Next Great Gateway for Content Discovery? Nielsen 2009 Free
Social Network Ad Spending: A Brighter Outlook Next Year eMarketer 2009 $
Social Network Analysis With sna Carter T. Butts 2008 Free
Social Network Content: Are Users Willing to Pay? eMarketer 2009 $
Social Networking Usage and Grades Among College Students UNH Whittemore School of Business and Economics 2009 Free
Social Networks: Five Consumer Trends for 2009 eMarketer 2009 $
Social Technographics - B2B Profile Tool Forrester 2009 Free
Social Technographics - Consumer Profile Tool Forrester 2009 Free
State of the Mobile Web November 2009 Opera 2009 Free
State of the Mobile Web October 2009 Opera 2009 Free
State of the Mobile Web September 2009 Opera 2009 Free
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities University of Massachusetts Dartmouth Center for Marketing Research 2009 Free
Survey Results on the Use of Social Media for Communications Professionals in Quebec (published in French) UQAM 2010 Free
Teen Content Creators Pew Internet and American Life Project 2009 Free
The Blogosphere: A-Twitter with Activity eMarketer 2009 $
The Democratization of Online Social Networks Pew Internet and American Life Project 2009 Free
The Facebook Marketing Bible - Agency and Brand Edition Prophetic Media 2009 $
The Fortune 500 and Blogging Slow and steady and farther along than expected University of Massachusetts Dartmouth Center for Marketing Research 2009 Free
The Fortune 500 and Social Media A Longitudinal Study of Blogging and Twitter Usage by America's Largest Companies University of Massachusetts Dartmouth Center for Marketing Research 2010 Free
The Future of Social Media Marketing Insight Brief eMarketer 2010 $
The Interaction of Size and Density With Graph Level Indices Anderson, Butts and Carley 2000 Free
The Key to Driving Retail Success With Social Media US Version Foresee Results 2010 Free
The Key to Driving Retail Success With Social Media UK Version Foresee Results 2010 Free
The Obama Playbook How Digital Marketing and Social Media Won the Election MarketingProfs 2009 $
The Odd Couple: EDI Meets Social Media To Improve Trading Partner Community Management AMR Research 2009 $
The Power 50: Most Influential Blogs A Study on Blogger Credibility in Traditional Media Context Analytics 2008 Free
The ROI Of Online Customer Service Communities Forrester 2009 Free
The State of Inbound Marketing Hubspot 2009 Free
The Strength of Weak Ties Mark Granovetter 1973 Free
Twitter users are more mobile in news consumption Pew Internet and American Life Project 2009 Free
UK Social Media: Joining the Conversation eMarketer 2009 $
User-Generated Content: More Popular than Profitable eMarketer 2009 $
Using Social Media To Sense What Consumers Really Think About Private Brands AMR Research 2009 $
View From the Social Inbox 2010 Merckle 2010 Free
Viral Content Sharing Report Dan Zarrella 2009 Free
Wave 3: Power to the People Social Media Tracker Universal McCann 2008 Free
Web 2.0 and the Social Infrastructure of Learning European Corporate Learning Forum 2009 Free
What You Need to Know About Earned Media Insight Brief eMarketer 2010 $
Where Does Social Media Fit Within an Organization? Insight Brief eMarketer 2010 $
Why Moms Socialize Online Mom Central Consulting and Gather, Inc. 2009 Free
Your Prospects and How They Rate Online Content IDG 2008 Free