| Title |
Publisher |
Date |
Cost |
|
10 Best Practices for Success with Social Media
Insight Brief |
eMarketer |
2010 |
$ |
|
2009 B2B Social Media Benchmarking Study
Insights for Business-to-Business Companies from Business.com's 2009 Business Social Media Benchmarking Research |
Business.com |
2009 |
Free |
|
2009 Tribalization of Business Study
|
Deloitte |
2009 |
Free |
|
2010 Marketing to Moms on Facebook
|
Lucid Marketing |
2010 |
$ |
|
2010 Threat Predictions
|
McAfee |
2009 |
Free |
|
2010 Web Strategy Report
|
ISITE Design |
2010 |
Free |
|
A More Social Future: How the Growth of Social Media will Impact Consumer Electronics
|
Penn, Schoen and Berland Associates |
2010 |
Free |
|
Adults on Social Network Sites, 2005-2009
|
Pew Internet and American Life Project |
2009 |
Free |
|
At-Work Internet Usage
|
eMarketer |
2009 |
$ |
|
Audience Ad Targeting: Data and Privacy Issues
|
eMarketer |
2010 |
$ |
|
B2B Sales Lead Generation
Integration of Web 1.0 and Web 2.0 Media |
MarketingProfs |
2008 |
$ |
|
Big Seed Marketing
|
Watts, Peretti and Frumin |
2007 |
Free |
|
Blog Marketing Guide
|
MarketingProfs |
2009 |
$ |
|
Blogging at work and the corporate attention economy
|
HP |
2009 |
Free |
|
Boomers and Social Media
|
eMarketer |
2010 |
$ |
|
Consumers Free to Speak Their Mind Online
For better and for worse |
eMarketer |
2009 |
Free |
|
Customer Care and Brand Reputation in the Age of Social Media Executive Summary
Executive Summary |
Society for New Communications Research |
2008 |
Free |
|
Digital Marketing Factbook
|
MarketingProfs |
2009 |
$ |
|
Do Friends Influence Purchases in a Social Network?
|
Harvard Business Press |
2009 |
Free |
|
Economy and Internet Trends
|
Morgan Stanley |
2009 |
Free |
|
ENGAGEMENTdb
Ranking the Top 100 Global Brands |
Wetpaint and Altimeter Group |
2009 |
Free |
|
Ethics and Workplace Study
|
Deloitte |
2009 |
Free |
|
Five Reasons Why Marketers Need to Have a Social Media Strategy
Insight Brief |
eMarketer |
2010 |
$ |
|
Friending Libraries
Why libraries can become nodes in people's social networks |
Pew Internet and American Life Project |
2009 |
Free |
|
Gender and Age Analysis of Social Networking Users: Social Network Sites
|
Rapleaf |
2008 |
Free |
|
Generations Online in 2009
|
Pew Internet and American Life Project |
2010 |
Free |
|
Governing as Social Networking
|
Pew Internet and American Life Project |
2009 |
Free |
|
How Moms and Retailers Interact Online
|
eMarketer |
2010 |
$ |
|
How People Use Social Media 2009
(Part of The Home Technology Monitor) |
Knowledge Networks |
2009 |
$ |
|
How the Affluents Use the Internet and Social Media
|
Unity Marketing |
2010 |
$ |
|
Inside Virtual Goods
The US Virtual Goods Market 2009 - 2010 |
Prophetic Media |
2009 |
$ |
|
It's Personal: Similarities and Differences in Online Social Network Use Between Teens and Adults
|
Pew Internet and American Life Project |
2009 |
Free |
|
Jigsaw Customers Derive Measurable Value From Inside Sales Enablement
|
Aberdeen Group |
2009 |
Free |
|
Key Success Factors for Your B-to-B Social Media Strategy
|
IDG |
2009 |
Free |
|
Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
|
Nielsen |
2010 |
Free |
|
Living and Learning with New Media: Summary of Findings from the Digital Youth Project
|
John D. and CatherineT. MacArthur Foundation |
2008 |
Free |
|
Marketing on Social Networks:
Branding, Buying and Beyond |
eMarketer |
2009 |
$ |
|
Marketing Wisdom 2010
|
MarketingSherpa |
2010 |
Free |
|
Metrics for Social Games
|
David King, Siqi Chen |
2009 |
Free |
|
Mobile Social Networks:
Marketing by Location Shows Potential |
eMarketer |
2009 |
$ |
|
Moms Online:
More Influential than Ever |
eMarketer |
2009 |
$ |
|
New Media, New Influencers and Implications for Public Relations
|
Society for New Communications Research |
2008 |
Free |
|
Podcasting:
Into the Mainstream |
eMarketer |
2009 |
$ |
|
Portrait of a Twitter user: Status update demographics
|
Pew Internet and American Life Project |
2009 |
Free |
|
Return on Investment From Inbound Marketing Through Implementing Hubspot Software
|
MIT Sloan School of Management |
2009 |
Free |
|
Revisiting the Foundations of Network Analysis
|
Carter T. Butts |
2009 |
Free |
|
Seven Guidelines for Achieving ROI from Social Media
Insight Brief |
eMarketer |
2010 |
$ |
|
Six ways to make Web 2.0 work
|
McKinsey and Co. |
2009 |
$ |
|
Sizing the Mobile Social Network Market
|
Informa Telecoms & Media |
2008 |
Free |
|
Small Business Success Index (SBSI)
January 2010 Results |
Network Solutions and the University of Maryland's Robert H. Smith School of Business |
2009 |
Free |
|
Social Commerce on Facebook, Twitter and Retail Sites
|
eMarketer |
2009 |
$ |
|
Social CRM: The New Frontier of Marketing, Sales and Service
|
Accenture |
2010 |
Free |
|
Social CRM: The New Rules of Relationship Management
|
Altimeter Group |
2010 |
Free |
|
Social Isolation and New Technologies
|
Pew Internet and American Life Project |
2009 |
Free |
|
Social Life and Social Media
|
Euro RSCG Worldwide |
2009 |
Free |
|
Social Media Ad Metrics Definitions
|
IAB |
2009 |
Free |
|
Social Media and College Admissions
The First Longitudinal Study |
University of Massachusetts Dartmouth Center for Marketing Research |
2009 |
Free |
|
Social Media and IT Buying Teams
|
IDG |
2009 |
Free |
|
Social Media and Moms: ONLINE SOCIAL NETWORKS Edition
|
Lucid Marketing |
2008 |
Free |
|
Social Media and the IT Investment Process: Key Independent Third Party Types by Platform
|
IDG |
2009 |
Free |
|
Social Media and the IT Investment Process: Key Vendor Types by Platform
|
IDG |
2009 |
$ |
|
Social Media and the IT Investment Process: Linking to Relevant Content: May the Best Vendor Win
|
IDG |
2009 |
Free |
|
Social Media and the IT Investment Process: Topics That Matter Most to Buying Team Members
|
IDG |
2009 |
Free |
|
Social Media in the 2009 Inc. 500: New Tools and New Trends
|
University of Massachusetts Dartmouth Center for Marketing Research |
2009 |
Free |
|
Social Media in the Inc. 500: The First Longitudinal Study
|
University of Massachusetts Dartmouth Center for Marketing Research |
2008 |
Free |
|
Social Media Marketing
Insight Briefs |
eMarketer |
2010 |
$ |
|
Social Media Marketing by the Numbers: Key Stats, Trends and Indicators
|
eMarketer |
2010 |
$ |
|
Social Media Misfires: How to Head Off Trouble Before It Hits
Insight Brief |
eMarketer |
2010 |
$ |
|
Social Media ROI Success Stories
How 11 Companies are Listening, Engaging and Managing |
MarketingProfs |
2009 |
$ |
|
Social Media: The Next Great Gateway for Content Discovery?
|
Nielsen |
2009 |
Free |
|
Social Network Ad Spending:
A Brighter Outlook Next Year |
eMarketer |
2009 |
$ |
|
Social Network Analysis With sna
|
Carter T. Butts |
2008 |
Free |
|
Social Network Content:
Are Users Willing to Pay? |
eMarketer |
2009 |
$ |
|
Social Networking Usage and Grades Among College Students
|
UNH Whittemore School of Business and Economics |
2009 |
Free |
|
Social Networks:
Five Consumer Trends for 2009 |
eMarketer |
2009 |
$ |
|
Social Technographics - B2B Profile Tool
|
Forrester |
2009 |
Free |
|
Social Technographics - Consumer Profile Tool
|
Forrester |
2009 |
Free |
|
State of the Mobile Web
November 2009 |
Opera |
2009 |
Free |
|
State of the Mobile Web
October 2009 |
Opera |
2009 |
Free |
|
State of the Mobile Web
September 2009 |
Opera |
2009 |
Free |
|
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities
|
University of Massachusetts Dartmouth Center for Marketing Research |
2009 |
Free |
|
Survey Results on the Use of Social Media for Communications Professionals in Quebec
(published in French) |
UQAM |
2010 |
Free |
|
Teen Content Creators
|
Pew Internet and American Life Project |
2009 |
Free |
|
The Blogosphere:
A-Twitter with Activity |
eMarketer |
2009 |
$ |
|
The Democratization of Online Social Networks
|
Pew Internet and American Life Project |
2009 |
Free |
|
The Facebook Marketing Bible - Agency and Brand Edition
|
Prophetic Media |
2009 |
$ |
|
The Fortune 500 and Blogging
Slow and steady and farther along than expected |
University of Massachusetts Dartmouth Center for Marketing Research |
2009 |
Free |
|
The Fortune 500 and Social Media
A Longitudinal Study of Blogging and Twitter Usage by America's Largest Companies |
University of Massachusetts Dartmouth Center for Marketing Research |
2010 |
Free |
|
The Future of Social Media Marketing
Insight Brief |
eMarketer |
2010 |
$ |
|
The Interaction of Size and Density With Graph Level Indices
|
Anderson, Butts and Carley |
2000 |
Free |
|
The Key to Driving Retail Success With Social Media
US Version |
Foresee Results |
2010 |
Free |
|
The Key to Driving Retail Success With Social Media
UK Version |
Foresee Results |
2010 |
Free |
|
The Obama Playbook
How Digital Marketing and Social Media Won the Election |
MarketingProfs |
2009 |
$ |
|
The Odd Couple: EDI Meets Social Media To Improve Trading Partner Community Management
|
AMR Research |
2009 |
$ |
|
The Power 50: Most Influential Blogs
A Study on Blogger Credibility in Traditional Media |
Context Analytics |
2008 |
Free |
|
The ROI Of Online Customer Service Communities
|
Forrester |
2009 |
Free |
|
The State of Inbound Marketing
|
Hubspot |
2009 |
Free |
|
The Strength of Weak Ties
|
Mark Granovetter |
1973 |
Free |
|
Twitter users are more mobile in news consumption
|
Pew Internet and American Life Project |
2009 |
Free |
|
UK Social Media:
Joining the Conversation |
eMarketer |
2009 |
$ |
|
User-Generated Content:
More Popular than Profitable |
eMarketer |
2009 |
$ |
|
Using Social Media To Sense What Consumers Really Think About Private Brands
|
AMR Research |
2009 |
$ |
|
View From the Social Inbox 2010
|
Merckle |
2010 |
Free |
|
Viral Content Sharing Report
|
Dan Zarrella |
2009 |
Free |
|
Wave 3: Power to the People Social Media Tracker
|
Universal McCann |
2008 |
Free |
|
Web 2.0 and the Social Infrastructure of Learning
|
European Corporate Learning Forum |
2009 |
Free |
|
What You Need to Know About Earned Media
Insight Brief |
eMarketer |
2010 |
$ |
|
Where Does Social Media Fit Within an Organization?
Insight Brief |
eMarketer |
2010 |
$ |
|
Why Moms Socialize Online
|
Mom Central Consulting and Gather, Inc. |
2009 |
Free |
|
Your Prospects and How They Rate Online Content
|
IDG |
2008 |
Free |